Marketing, From a
diFFerent perspective.
London •
Driven by culture, creativity, and bold ideas, we shape brands with smart strategy and clear, energetic communication, ensuring every project is innovative and impactful.
The folks
Small, but mighty, with years of industry experience across digital, social, and strategy. What does that mean for you? We move fast, think ahead, and deliver results.
Dean Ford-Prosser
Co-Founder
With a decade of experience in digital marketing, e-commerce, and brand strategy, Dean has worked with brands like Bed & Bars Group, Green TV, and leading UK agencies—turning strategy into impact. At GoodFolks, he blends insight, creativity, and a results-driven mindset to help brands grow. When he’s not shaping campaigns, you’ll find him behind the decks as a DJ.
Mike Jassi
Co-Founder
With over 16 years in design and development, Mike has worked with DPD, Volta Trucks and various UK agencies —combining creativity with a technical edge to build seamless, high-performing experiences. At GoodFolks, he’s all about innovation, crafting digital solutions that captivate and convert. Outside of work, he makes music and is an aspiring father.
New folks
GoodFolks is growing, and as we scale, we’re on the hunt for forward-thinking creatives, strategists, and digital minds who want to make an impact. We’re a small but mighty team, built on collaboration, innovation, and a results-driven approach. If you’re passionate about pushing boundaries and crafting meaningful brand experiences, we’d love to hear from you.
Send us your CV and a bit about yourself to hello@good-folks.co.uk
We’re built For impact
& driven by results.
What we do
Digital & Web
We build, scale, and optimise high-performance websites and apps with seamless UX. From SEO and technical optimisation to ensure your brand ranks higher and converts better, to long-term website growth strategies that keep content fresh, impactful, and future-proofed—our approach is built for results.
Social & Content
From virality to visibility, we craft organic social content that stands out, drives engagement, and builds communities. Our paid media and PPC strategies are data-driven, ensuring every ad delivers maximum impact and ROI. Through PR and influencer collaborations, we get your brand featured in the right places, strengthening credibility and expanding reach.
Retention & Growth
Keeping customers hooked is key to long-term success. Our email marketing strategies deliver high-converting, segmented campaigns that nurture leads and retain customers. Beyond digital, we create impactful offline and local marketing initiatives—leveraging events, partnerships, and real-world activations to deepen brand connections.
Our Principals
Impact-Driven Strategy
Every project we take on is rooted in purpose. We blend creativity with data to craft strategies that don’t just look good—they drive real results, helping brands grow, engage, and stand out in a crowded digital space.
Agility & Adaptability
As a small but experienced team, we move fast and think smart. We stay ahead of industry shifts, adapting our approach to keep brands relevant and competitive—without the slow-moving processes of big agencies.
Collaboration at the Core
We don’t just work for brands—we work with them. By building strong partnerships and understanding the bigger picture, we create meaningful solutions that align with long-term goals and make an impact.